Personal Information We Collect

Information You Provide Us

We collect certain information from you by which you may be personally identified, such as your name, last name, email address, phone number, and address (“Personal Information”) when you use our Services. We do not collect sensitive information, as defined under applicable law.

You may opt-in to receive SMS notifications from us in order to receive order updates and marketing information from us. SMS notifications will only be sent to you to fulfill the purpose for which you have shared your phone number with us. We only share your phone number with third party services like Attentive, who help us send SMS notifications to you. You may opt-in to our SMS delivery services by entering your phone number when prompted at check-out, or by sending a message to the phone number specified on the SMS notice included in our website.

Information We May Automatically Collect

When you visit our Site and use our Services, we and third parties, including Facebook, Google, Microsoft, and others, may automatically collect certain information about your device, including information about your web browser, IP address, and time zone by using cookies and similar technologies. Additionally, as you use our Services, we may collect information about the individual web pages and services that you view, what websites or search terms referred you to our Services, and information about how you interact with the Services.

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. We use the following advertising services: Google Analytics, Facebook/Meta Pixel, Snapchat Pixel, Triple Whale, TikTok Advertising Pixel, and the Pinterest Tag.

We use Hotjar in order to better understand our user’s needs and to optimize our Services. Hotjar allows us to see how much time you spend on our Services and which links you click. Hotjar uses cookies and other technologies to collect data on our user’s behavior and their devices. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For more information on Hotjar, please see review their support page here.

You may opt-out of the collection and use of information for ad targeting from certain providers by visiting: https://optout.aboutads.info/?c=2&lang=EN

Our Services use cookies to help keep track of items you put in your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.

For more information on the options provided by our advertising partners please see below:

• Google: https://adssettings.google.com 
• Facebook: https://www.facebook.com/about/ads 
• Hotjar: https://www.hotjar.com/legal/compliance/opt-out 
• Microsoft: https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads 

Personal Information Collection Summary

How We Use Your Personal Information

We use the Personal Information we collect from you in the following ways:

• To provide and maintain the Services;
• Provide you with customer service;
• To manage our third-party service providers and the services they provide to you;
• To manage your account;
• For the performance of a contract and the development, compliance, and undertaking of any contract you may have with us;
• To personalize your experience on the Services;
• To manage your requests;
• To provide you with certain discounts and promotions;
• To process your transactions;
• To communicate with you, including to provide you with marketing communications;
• To screen for and investigate potential risks and fraud in our systems;
• To optimize our Services;
• To comply with legal obligations; and
• To establish, exercise, or defend a legal claim.

We use Cookies and similar technologies that automatically collect your information to:

• Authenticate you and protect your account;
• Remember user preferences;
• Enable plugins that allow you to share information on social media platforms;
• Deliver and measure advertising; and
• Analyze traffic and trends through the Services.

Sharing Your Personal Information

We share your Personal Information for the purposes described above. We may share your Personal Information with our affiliates and third parties to facilitate services they provide to us. These can include providers of services such as data analysis, payment processing, order fulfillment, information technology and loyalty/referral program management.

We may share your Personal Information to comply with applicable laws, regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

We may disclose your Personal Information as part of a corporate business transaction such as a merger or acquisition, divestiture, sale of company assets, or in the event of insolvency, bankruptcy, or receivership. In these cases, Personal Information could be transferred to third parties as a business asset. We may also disclose your Personal Information to any affiliated entity, organization, or business partner and to agents and service providers to help us operate the Services and improve our business or the Services.

We may use non-personally identifiable information and aggregate information for any lawful purpose, including, but not limited to, analyzing trends, managing and administering the Services, tracking users’ movements, to create new products or services, or to improve our business and the Services. We may also share aggregate information with third parties to develop and deliver targeted advertising and to analyze and report on the advertising you see. In addition, we may share aggregate statistical information with our business partners. We may also combine your non-personally identifiable information and aggregate information with other non-personally identifiable information and aggregate information collected from other sources. We will take reasonable steps to ensure that aggregate information is never associated with you or your Personal Information.

Summary of Data Disclosed to Third Parties

In the preceding twelve months, we may have disclosed Personal Information for a business purpose to the categories of third parties indicated in the chart below:

Privacy Technology Practices

Do Not Track Signals

Some browsers have incorporated “do not track” features to enable users to make privacy and security choices. By using these settings, your browser may send a signal to our Site not to collect tracking information. Please note that we do not alter our Site’s data collection and use practices when we see a “do not track” signal from your browser.

Data Security

We are committed to protecting the security of your Personal Information. Depending on the circumstances, we may hold your information in hard copy and/or electronic form. For each medium, we use technologies and procedures to protect Personal Information. We review our strategies and update as necessary to meet our business needs, changes in technology, and regulatory requirements. These measures include without limitation technical and organizational security policies and procedures, security controls, and employee training.

If you make any purchases through the Services, we may use a third-party payment processor (e.g., PayPal, Amazon Pay, ShopPay, Afterpay, or Stripe) to assist with securely processing your payment information, and your credit card data will be encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information will be deleted.

You are responsible for maintaining the security of your account credentials that related to the Services. We will treat access to the Services through your account credentials as authorized by you. Unauthorized access to password-protected or secure areas is prohibited. We may suspend your use of all or part of the Services without notice if we suspect or detect any breach of security. If you believe that information you provided to us is no longer secure, please notify us immediately using the contact information provided below.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our Services. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Services.

Data Retention

We retain your Personal Information for as long as we have a business relationship with you. Your personal data will be deleted or anonymized within 7 years after your last activity with our business. We may retain your account information and order information for our records for up to 7 years after your last transaction. We reserve the right to retain anonymized and aggregate information indefinitely.

California’s Shine the Light Law

California Civil Code Section 1798.83 permits users of our Services that are California residents to request certain information regarding our disclosure of the information you provide through the Services to third parties for their direct marketing purposes. To make such a request, please contact us at: privacy@getcasely.com with subject line “Shine the Light Request.”

California, Colorado and Virginia Privacy Rights

This section outlines data privacy rights afforded to California, Colorado and Virginia residents and certain disclosures that are required under their applicable privacy laws.

DO NOT SHARE MY PERSONAL INFORMATION

To notify Casely not to “Sell or Share My Personal Information,” please click here. In this case “sharing” refers to a specific type of disclosure under certain privacy laws that relates to advertising activity including targeted advertising. An example of a sale or share of information is when we disclose information about you (like when you have visited our Site) tied to unique identifiers, like device IDs, with third parties for targeted advertising. When you tell us not to sell or share your Personal Information, we will not disclose your personal data for these purposes. Please note that not all disclosures of your Personal Information constitute a “share” or “sale” of your data under applicable privacy laws.

Right to Know

You can request information about how we have collected, used and shared your Personal Information during the past 12 months.

Right to Access

You can request a copy of the Personal Information that we maintain about you.

Right to Delete

You may request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions.

Right to Correct

You may request that we correct any of your Personal Information that has become outdated or needs correction for any reason.

Exercising Your Rights

To access or delete specific pieces of Personal Information we will need to verify your identity to the degree of certainty required by law. As permitted by applicable law, any request you submit to us is subject to an identification and residency verification process (a “Verifiable Consumer Request”). We will not fulfill your request unless you have provided sufficient information for us to reasonably verify you are the consumer about whom we collected Personal Information. California, Colorado and Virginia residents may exercise their rights described above by emailing us at privacy@getcasely.com with subject line “Verifiable Consumer Request.”

Only you, or someone legally authorized to act on your behalf (an “Authorized Agent”), may make a request to know or delete related to your personal data. We require Authorized Agents to provide written authorization confirming they may submit a request on your behalf. You may only submit a request to know twice within a 12-month period. We endeavor to substantively respond to a Verifiable Consumer Request within forty-five (45) days of its receipt, unless we require an extension. If we reasonably require an extension, we will inform you of the reason and extension period.

Once we receive your request and confirm your identity, we will review your request. We may deny your request if retaining the information is proper and necessary or if an exception allowing us to retain the information applies. If we deny your request, you may submit an appeal. Instructions for how to submit your appeal will be included in our response explaining why we denied your request.

Non-Discrimination

We will not discriminate against you for exercising any of your data subject rights. We do not charge a fee to process or respond to your Verifiable Consumer Request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Contact Us

The Site and Services are operated by Casely, Inc. If you have any questions or concerns related to this Privacy Notice please contact us at: help@getcasely.com.